Privacy Policy

Effective Date: July 2025

Welcome to The Naughty Water Company (“Company”, “we”, “us”, or “our”). We take your privacy seriously. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you interact with us online or offline, including through our website at thenaughtywatercompany.com and when purchasing our products or services (collectively, the “Services”).

By accessing or using our Services, you consent to the practices described in this policy.

1. Information We Collect

We collect the following categories of personal information:

A. Information You Provide to Us

  • Identity & Contact Info: Name, email, shipping address, billing address, phone number

  • Account Details: Login credentials (if applicable)

  • Purchase Info: Order history, products purchased, payment details (processed securely via third-party providers)

  • Age Verification: Date of birth or affirmation you are 21+

  • Communications: Messages, customer support inquiries, and survey responses

B. Information We Automatically Collect

  • Device & Usage Info: IP address, browser type, device ID, pages visited, time spent

  • Cookies & Tracking Data: For session management, analytics, and marketing

    • You can manage your cookie preferences via our [Cookie Settings] link.

2. How We Use Your Information

We use your personal information to:

  • Fulfill orders and deliver products

  • Verify age eligibility (21+)

  • Provide customer support

  • Communicate with you about updates, offers, and events

  • Personalize and improve our Services

  • Detect and prevent fraud

  • Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your data with:

  • Trusted Vendors: Including payment processors, shipping partners, and IT service providers

  • Advertising/Analytics Partners: Only with your consent, for retargeting and measurement

  • Legal Authorities: When required by law or to protect our legal interests

  • Business Transfers: In the event of a merger, acquisition, or sale of assets

4. Your Rights & Choices

Depending on your location, especially if you reside in California or Colorado, you may have the following rights:

A. Right to Know and Access

You may request details about the personal information we collect and how we use it.

B. Right to Delete

You may request that we delete personal information we’ve collected from you, subject to exceptions.

C. Right to Correct

You may request corrections to any inaccurate personal information we maintain.

D. Right to Opt-Out of Targeted Advertising

You can opt-out of targeted advertising or the sharing of personal information for cross-context behavioral advertising.

  • California Residents: You may also opt-out of “sale” or “sharing” of personal information via the “Do Not Sell or Share My Personal Information” link on our website.

  • Colorado Residents: You may opt-out of the use of personal data for profiling or targeted ads.

To exercise any of these rights, email us at:
📧 privacy@thenaughtywatercompany.com
We may need to verify your identity before processing requests.

5. Data Retention

We retain your information only as long as necessary for business, legal, or contractual reasons.

6. Data Security

We implement appropriate safeguards to protect your data. However, no system is completely secure.

7. Age Restriction

Our website and Services are intended for adults 21 years or older only. We do not knowingly collect data from anyone under 21.

8. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Maintain sessions and cart functionality

  • Analyze traffic and performance

  • Personalize ads (if you consent)

You can manage cookies in your browser settings or via our [Cookie Preferences] tool.

9. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we’ll update the “Effective Date” at the top. We encourage you to review the policy regularly.

10. Contact Us

If you have questions or requests related to this policy, contact us at:

The Naughty Water Company
[Business Address]
📧 privacy@thenaughtywatercompany.com

⚖️ Special Disclosures

  • California “Shine the Light”: California residents may request a list of third parties to whom we disclosed personal information for direct marketing in the past year.

  • Colorado CPA: We do not process sensitive personal data unless required for compliance (e.g., age verification).